CuraElm
Recovery is Possible For Everyone
        
        
      
    
    CuraElm
In-home, community-based, and virtual meal coaching services for individuals struggling with eating disorders. We do meal support, therapeutic exposures like grocery shopping and cooking, and the Home Integration Program, specifically to support the transition from residential treatment back to home
Deliverables
Brand System
Custom Logo
Mobile App
AR System
Photography
Julia Heatherly
Behind the Brand
iPhone for the majority of use cases. Logging, planning, exposure access therapy. For all traditional needs and planning. Meant for easy access, and a user will always have it on them, so it can also send notifications
Smartwatch used for either a substitute for AR with haptics to get through and store, or eating just like the AR. It also tracks health, such as heart rate, so it can notify and give specific instructions from there.
When in exposure mode, put on glasses, and as you look at food, pop-ups will appear to help navigate, as well as reminders to your list. When you get overwhelmed, direct therapy will be available and connected both through your app and through the headset.