Not Your Mother’s Rebrand
Curly Hair Made Simple,
Not Stressful
Not Your Mother’s Rebrand
Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.
Deliverables
Brand System
Custom Logo
Packaging
Photography
Mihn Tran
Heather Wilde
Julia Heatherly
Behind the Curl
Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.
