Not Your Mother’s Rebrand
Curly Hair Made Simple,
Not Stressful
Not Your Mother’s Rebrand
Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.
Deliverables
Brand System
Custom Logo
Packaging
Role
Art Direction
Product Design
Research & Analysis
Behind the Curl
Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.
