Princeton School of Architecture Rebrand

Architecture as an
Instigator.

PSoA Rebrand

Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.

Deliverables
Brand System
Custom Logo
Packaging

Photography
Mihn Tran
Heather Wilde
Julia Heatherly

Expansive Systems

Not Your Mother’s is a sigh of relief—a professional and yet approachable guide that makes caring for curly hair simple, not stressful. The bold new forms, colors, and graphics symbolically represent a reassuring voice that empowers girls to embrace their curly girl journey with confidence every step of the way.

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Not Your Mother's Rebrand